What is Social Media Marketing?

What is Social Media Marketing?

Social Media Marketing for Small Business

Celebrating, Connecting and Uniting - Every Day

A few weeks ago I joined old friends and neighbors at the annual town festival, where everyone came together to taste local specialties, listen to hometown bands and catch-up with one another. We talked about everything and nothing, including how much we enjoy this town thanks to the great people that live here and those that serve this community.

Amongst those I met were the new owners of a traditional Italian restaurant that recently opened downtown. We exchanged a few mouthwatering family recipes and cheerful kitchen stories. We were grateful of the encounter and promised to visit soon. Since then, we have tried a few of the recipes at home and shared them with friends. We also held our promise and have become regular patrons at the restaurant.

It’s unfortunate that it will take another town festival before we have a chance to socialize like this. In the meantime, we’ve connected with the restaurant owners through Facebook and Twitter, where they regularly share culinary secrets and special offers. In turn, we’ve been able to share our newfound love for this restaurant with our circle of friends online.

There's nothing like personal connections - whether in our local communities or online circles - that can help us feel like we're part of something... it's fuel.

What is Social Media Marketing?

As more and more people embrace public forums like social media to make buying decision, businesses will need to start marketing themselves on these new forums. Social Media Marketing (SMM) refers to the process of generating attention about your business through social media sites – like Facebook, Google+ and Twitter – by engaging with customers and creating relationships through online social interactions.

The Benefits of Social Media Marketing

So why should a small business owner care about Social Media Marketing? Social Media Marketing is an effective tool for small business owners that wish to stay connected with their customers, community, and the rest of the world:

  • Engage with customers in an online social setting - where they are already talking about you
  • Reach a larger audience through viral dissemination of real-time news, special offers, and multimedia content
  • Market your product and services to a highly targeted audience, while getting the message out faster
  • Influence your search engine ranking by providing search engines with the right "social signals"
  • Improve your online reputation by responding to public complaints that if left alone would tarnish your reputation

See Also